What is a Dealer Principal? Guide to Success in Auto Sales
A Dealer Principal is the ultimate decision-maker at an automotive dealership, responsible for its overall success. This isn't merely about selling cars; it's about managing a complex business, balancing financial performance, team leadership, customer satisfaction, and regulatory compliance. This guide provides actionable insights for aspiring and current Dealer Principals to navigate this challenging yet rewarding career path. Key Responsibilities: A Multifaceted Role The Dealer Principal's responsibilities are diverse and demanding:...